"We need a makeover in terms of the company's appearance."

It soon became clear that a new house style had to be created. However, the customer was very fond of the existing logo. We have therefore chosen to modernize the existing logo, so that it still remained recognizable, but more suited to this time. The company has grown considerably in recent years, which we think they can be proud of. That is why we have chosen to hold a professional photoshoot to show everyone that they are not a small player in the automotive industry in The Hague. As a final step, we implemented the brand style guide in a brand new website. There, the new photos also give a good impression of the company.

Give the company a look that is more appropriate for this time and implement it throughout the organization.